Room 1
Expert session: “Titans of the national image: the role of business in shaping the image of Russia abroad”

Room 8
Panel discussion: “Intellectual property as a driver for commercialization of R&D outcomes and international collaboration”

In the context of the global transformation of innovation markets and the need to cultivate a new innovation mindset, the ability to build effective international and cross-sector collaboration has become the paramount requirement for economic renewal. The rapid pace of knowledge acquisition and the development of innovative products have become key drivers of national economic competitiveness.

In accordance with the science and technology doctrine, the primary driver for boosting innovation should be a twofold increase in research and development expenditure, which is expected to be funded predominantly by the corporate sector. However, achieving a qualitative leap forward requires more than just financial investment.

The discussion will focus on the following questions: how can intellectual property serve as a catalyst for international technology partnerships? what systemic measures are needed to strengthen cooperation between science and business on a global scale? what tools can increase returns on R&D investments when entering new markets? and what role does intellectual property play in bridging boundaries and fostering dialogue among participants of the innovation ecosystem?.

Technological foresight: a luxury or a basic need for global competitiveness? How can foresight tools be made more accessible to business and science? Market expansion strategies: what are the most effective intellectual property management models for entering adjacent and international markets? Product-centric approach in R&D for global markets: how to ensure demand for research outcomes at the planning stage?

Room 2
Panel discussion: “The Human capital of tomorrow: transmitting value systems to generation Alpha”

Innovations and high technologies, particularly in media communications, coupled with rapid shifts in the global political and economic landscape, are accelerating generational evolution. Generations are becoming progressively shorter and more distinct. Generation Alpha is succeeding Generation Z - a cohort that differs significantly from its predecessors and is preparing to actively engage in national life within the next five to seven years. The values embraced by this new generation will soon define the trajectory of Russia’s economic, scientific, and cultural development.

What are the core values and role models that shape Generation Alpha? How is their perception of content evolving amid the clear shift in attention from traditional media to online platforms? What characterizes Generation Alpha in terms of their future civic and professional identities? And what innovative, creative approaches can be used to engage this generation in media while promoting the values of self-development, education, ethics, and social responsibility?